Program for hyper- and hybrid-casual mobile game developers
Receive up to $1,000,000
Explore What We've Got for You!
For the most promising teams with projects demonstrating the best metrics and potential, we're ready to offer:
Up to $250,000
Minimum guarantee for signing the contract
Up to $250,000
Payment for fulfillment of jointly agreed KPI
Up to $500,000
Investment in the next project
You strive to create a game changer.
Game Completion Funds:
Financial backing to bring your game to life.
You have released projects under your belt.
Expert guidance and innovative advice throughout your creation process.
You are equipped to handle the full production cycle.
Leverage our industry knowledge to elevate your project.
You clearly understand what your game should look and feel like.
We ensure your game's hitting the audience as it should.
Low-poly Art Style:
Your team is proficient at such visuals.
We take care of captivating creatives to spotlight your game.
Why you should pivot to hybrid-casual with us
Slow and Steady Wins the Race
By enhancing a game's depth, developers can retain users for more extended periods. This can be achieved through features like LTEs, seasonal content, social engagement, and other elements not commonly found in hyper-casual games. Instead of creating 10 prototypes a month, developers can concentrate on a single game, gradually transforming it from a modest earner to a significant profit generator.
Don't Put All Your Eggs in One Basket
Incorporating in-app monetization can assist in diversifying your user base, tapping into whales and dolphins who enjoy purchasing content, battle passes, and gem chests but rarely delve into hyper-casual games. Furthermore, a diverse monetization strategy allows for varied user acquisition, facilitating multiple campaign optimizations. Ad mediation can leverage this diversity, leading to increased ad revenue.
Changing Economic Landscape
Over the past few years, we have witnessed a decrease in eCPMs and an increase in CPI. The overall saturation of the hyper-casual market has led to lower retention rates and diminished chances of success. The introduction of IDFA in 2021 and the economic recessions in recent years have reached a point where "cheap and fast" is no longer a viable business approach; it has become more of a dream.
More than two decades ago, casual games provided an accessible niche for small, inexperienced teams. 5-7 years ago, hyper-casual games rose on mobile platforms, offering an even lower entry barrier.
However, with today's oversaturated market, transitioning from concept to hit has become challenging, and both costs and development times have surged.
Teams in hyper-casual game development now face a decision: either deepen product expertise by creating more intricate games that retain players longer or pivot to other markets or platforms.
We've designed this program for teams opting for the first approach.